The new brand reflects the fun, accessible and consumer-friendly usability of the website billing Widget.

The Widget was a streamlined version of txtNation's popular payment aggregation platform mENABLE. JunglePay retains the Widget's micropayment features, easy installation, and multiple language options but under a more memorable and colourful brand.

JunglePay promises to build upon the early success of the Widget by releasing a number of innovative features throughout 2010, including enhanced social networking compatibility.

Michael Whelan, director at txtNation, says 'the Widget is such a hit with our social networking and online gaming clients that we felt it needed a more focussed, accessible brand. JunglePay is doing great, with over 10 games developers using the product to date.'

The rise of social gaming and social networking applications exposes JunglePay to a captive worldwide audience of over 200 million consumers, playing over 250 popular games.

JunglePay, (www.junglepay.com) makes it really easy to monetize social games and other online applications using leading-edge micropayment technology combining SMS Billing, Premium Phone and Credit Card in an accessible format. Charging for virtual goods and currency via mobile and landline phones is really easy.

The payment platform is powered by txtNation's world-leading connectivity and carrier partnerships, allowing publishers to target markets on every continent by premium SMS, landline phone and credit card.

Whelan continues: 'Most people don't realise the power of SMS billing until they try it. With JunglePay, it's easier than ever to set up SMS billing with minimal effort and low overheads. Premium SMS is perfect for aiming services at young social networkers, the unbanked, and those without credit cards.'

He goes on to underline txtNation's commitment to consumers: 'JunglePay has a fantastic user interface and our business has grown organically to support our clients and their consumers with groundbreaking billing solutions. JunglePay is the next part of the adventure.'