OptionsXpress Holdings (Nasdaq:OXPS) today announced Kirk Chartier has joined the Company as its new Chief Marketing Officer, effective immediately, replacing Paul Eppen.
In this position, Chartier will oversee the Company's global branding and marketing initiatives for optionsXpress and its subsidiaries.
Chartier has over 20 years of international leadership experience ranging from start-ups to Fortune 500 companies and the United States Marine Corps. Prior to joining optionsXpress, Chartier was a partner with the Zyman Group, a blue chip marketing and business strategy consulting company, where he helped develop and manage leading brands like Dell, Blockbuster, Wachovia, EDS, AOL and Safeco. Prior to Zyman Group, Chartier held senior management positions at market leaders such as General Electric, Goodman & Company and Answerthink, Inc.
"Kirk is a great addition to the optionsXpress management team," said David Fisher, Chief Executive Officer of optionsXpress. "His proven ability to successfully enhance the brands of some of the world's most prominent companies will be a great asset as we continue to deliver the optionsXpress experience to customers worldwide."
Over the past year, optionsXpress has continued to place the self-directed trader at the heart of its operations, with thousands of updates to its award winning website and launches of its innovative Xtend downloadable active trader platform as well as its market-leading mobile application, OX Mobile, on the full range of smartphone platforms. In addition, in late 2009 the company saw investor savings via its XpressRouter technology cross the $7 million mark. Chartier's focus is on strengthening that customer-centric approach.
"Joining a company that has led the market in providing innovative, easy-to-use technology and exceptional customer service for self-directed investors is very exciting," said Chartier. "I'm thrilled to be joining such a great team."