Visa (NYSE: V), a worldwide sponsor of the Vancouver 2010 Olympic and Paralympic Winter Games announced today in Canada that 550 Coca-Cola vending machines will be equipped with Visa payWave contactless payment terminals.
The majority of the Visa payWave enabled vending machines will be located in official venues for the Vancouver 2010 Olympic and Paralympic Winter Games, including the Olympic and Paralympic Villages in Whistler and Vancouver and two Vancouver training centres.
Coca-Cola Canada is the latest organization to offer the speed and convenience of Visa payWave, allowing customers to simply "wave and go" when buying a thirst-quenching Coca-Cola product from a convenient vending machine.
"Spectators at the Games will definitely appreciate the speed of Visa payWave when they can grab their Coke with a quick wave of the card, leaving enough time to get back to their seats for the next event," said Mike Bradley, Head of Products, Visa Canada. "As the only card accepted at the 2010 Winter Games, we're thrilled to join forces with Coca-Cola Canada and help make the Games experience quicker and easier for fans and athletes."
"Equipping our vending machines with Visa payWave(TM) will provide our customers with an increased level of convenience and enhance their overall Games experience," said Jeff Kirkland, Vice-President, On-Premise Sales, Coca-Cola Bottling Company.
The use of Visa payWave-enabled Visa cards and point-of-sale terminals in Canada is closely aligned with Visa Canada's migration to chip card technology. Visa employs a layered approach to its fraud prevention efforts, meaning both the Visa payWave card and the Visa payWave terminal have built-in measures to help heighten security efforts.