TSYS and Marfin Laiki Bank today announced the successful launch of the Woman's Card, the first and only card in Cyprus designed exclusively for women.
Marfin Laiki Bank has been a client of TSYS since 2004 and the new Woman's Card is supported by TSYS' PRIME licensed card management solution. The Visa-branded credit card is linked with a loyalty programme that allows cardholders to redeem points as vouchers for free purchases from a range of stores for women. The card's key differentiator is the distinctive benefits that focus on women's welfare, such as free mammography or osteoporosis tests, travel insurance, purchase protection insurance and home care services.
"We are very excited about the launch of our new Woman's Card. With TSYS' support, we've achieved a new milestone in the Cyprus market by bringing a truly unique card to market," said Rodoula Hadjikyriacou, director retail banking, Marfin Laiki Bank.
"By leveraging PRIME's rich functionality and flexibility, Laiki Bank has been able to tailor its products and services specifically to meet the needs of its customer base," said Kelley Knutson, executive vice president of TSYS International. "This demonstrates once again that PRIME is a platform for payments innovation."
The launch of the Woman's Card is just one in a series of milestones for TSYS in Cyprus. TSYS technologies enable EMV-compliance, interest-free instalment schemes and secure e-shopping service, deploying a virtual card to ensure safer transactions over the Internet — the first service of its kind in Cyprus.