Future Generali, the insurance joint venture between India's Future Group and Generali of Italy adopted Tele-commerce to offer its customers convenience to make premium or renewal payments in a hassle free and time saving manner just by using a phone and their credit cards. With this implementation Future Generali becomes the first insurance company in India to provide end-to end Life/non-Life insurance premium and renewal payment option over the phones.



"With a vast section of the Indian market still relatively uninsured and underinsured, Future Generali, as a Total Insurance Solutions provider, envisages a huge potential for growth and is looking at technology as a key enabler in achieving its objectives." said Anup Seth, Head - Mallassurance Channel - Future Generali He further added, "With the increasing penetration of cell phones, mobile commerce is set to witness tremendous growth over the coming years. With our IVR service, our customers can now make their premium payments using their mobile phone. atom's IVR platform also ensures that payments are secure, fast and convenient "



"It gives us great pleasure to partner with Future Generali, one of the leading insurance companies in India. We are confident that our solutions will help insurance companies in serving their customers better and ease their premium collection process. It will also reduce their cost overheads as cost per transaction will come down for them." said Dewang Neralla, Director - atom technologies.



To avail this service, a customer needs to dial in to a Future Generali call center and speak to the CSR (Customer Service Representative) for renewal of an existing policy or to buy a new policy. The CSR initiates the three way conference call between customer, atom and himself, as the call is connected the IVR prompts the customer to enter credit card details on the phone's key pad. The transaction is completed when the IVR reads out the successful authorization.