21 July 2018
Visit www.gemalto.com

Fiserv introduces 'vertical format' Visa card

01 December 2009  |  4396 views  |  2 Source: Fiserv

Fiserv (NASDAQ: FISV), the leading global provider of financial services technology solutions, now offers the new vertical-format Visa card, an innovative design option that displays all card information vertically rather than horizontally.

This breakthrough look captures cardholder interest and provides a new way to showcase an issuer's logo.

"Fiserv is continually innovating to deliver product and service enhancements that help clients differentiate their card offerings and grow transaction volumes," said Jorge Diaz, division president, Output Solutions, Fiserv. "Our clients are looking for creative ideas that stimulate card activation rates. Vertical cards have visual uniqueness to attract cardholders and encourage increased usage."

The vertical cards are one of several innovations from Fiserv. Others include:

  • The Card Collection(TM) is an exclusive offering of 78 card designs that reflect a broad range of lifestyle themes, money motifs and regional images. Pay-as-you-go ordering eliminates inventory carrying expense and risk of obsolescence.
  • MyCardCreation(SM) makes it simple and affordable for cardholders to create cards with their own pictures on them.
  • Contactless Cards can speed up checkout and maximize convenience by enabling a cardholder to simply hold the card near a terminal or tap the terminal instead of swiping the card.

"The key to increasing transaction revenue is giving cardholders the kinds of cards they'll reach to use over and over," said Diaz. "Fiserv continues to add equipment, processes and technology to provide innovative solutions - like the exciting new vertical cards - to please cardholders and help our clients achieve their card program goals."

Output Solutions from Fiserv is a leading provider of business-critical communications to the financial services, healthcare, telecommunications, investment services and retail markets. Fiserv offers the industry's most complete and secure card-production services, including design, production, embossing, personalization and encoding capabilities. Reinforcing the company's core competency in payments, Output Solutions was ranked first in the last three Madison Advisors Print Industry Best Practices Studies, when measuring the business practices associated with the manufacturing and delivery of personalized documents such as statements, transaction confirmation and checks for print/mail and electronic delivery.

Comments: (2)

Keith Richbell
Keith Richbell - eftpos Payments Australia Ltd. (ePAL) - Sydney 02 December, 2009, 04:28

My first reaction to this story was - so what? After careful consideration I've upgraded my reaction to - who cares?

Be the first to give this comment the thumbs up 0 thumb ups!
Matt White
Matt White - Finextra - Toronto 02 December, 2009, 09:26

How can you say that Keith? I for one am sick and tired of those pesky 'horizontal' cards. This is the "breakthrough" I've been waiting for!

Be the first to give this comment the thumbs up 0 thumb ups!
Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit info.nice.comVisit iliad-solutions.com/Visit https://secure.vasco.com

Who is commenting?

Top topics

Most viewed Most shared
Calmejane quits Lloyds Bank to join SocGenCalmejane quits Lloyds Bank to join SocGen
13072 views comments | 6 tweets | 7 linkedin
Hong Kong plans September go-live for blockchain-based trade financeHong Kong plans September go-live for bloc...
10676 views comments | 9 tweets | 17 linkedin
Mastercard enlists Worldpay to push Vocalink's Pay by Bank appMastercard enlists Worldpay to push Vocali...
9851 views 19 comments | 15 tweets | 30 linkedin
IBM to test dollar-pegged 'stablecoin'IBM to test dollar-pegged 'stablecoin'
6960 views comments | 4 tweets | 14 linkedin
Bringing about new systems and faster payments globallyBringing about new systems and faster paym...
6802 views comments | 2 tweets | 7 linkedin

Featured job

Find your next job