Boon will be based in Tenfore's Amsterdam office and be responsible for the planning and implementation of Tenfore's direct and international sales strategy, and will spearhead the company’s new business drive.

This is the latest milestone in Tenfore's strategy to provide flexible and innovative market data feed packages and technological expertise to the equities, derivatives and treasury markets. Boon will focus on realising revenue from Tenfore’s flexible range of data feeds and desktop applications, with a particular emphasis on the Benelux and German-speaking territories.

Previously, since 2003, Boon has provided sales and marketing consultancy to Telekurs, a financial information and IT services company, and Asset Control, the Netherlands-based reference data software vendor. In addition, he held the positions of VP business development and VP global sales at Asset Control from 1994 to 2003. He has extensive knowledge and experience of the financial technology and data markets, and proven expertise in the implementation and management of the sales process. Other roles in his career include sales and marketing manager, Europe, for Software Options in Amsterdam. He holds a degree in Economics and obtained his MBA at Chicago University in 1993.

Boon comments: "During my time in the financial industry, I have watched Tenfore's strong growth in the market, and its confident shift in focus from private investors to corporate and wholesale institutions. I am excited to now be joining its expanding team and I am looking forward to utilising the company's flexible product-based approach to meet our customers' complex needs."

Gordon Bloor, CEO of Tenfore, adds: "Since joining Tenfore in May 2003, I have looked to refocus and enhance our product strategy, enabling us to increase the value of customers' market data budgets through bespoke pricing models and wide sharing of data. The creation of this role and the hiring of Boon is a critical step for us in developing our market position. We are confident Boon's experience and extensive contacts will enable us to build on and accelerate the revenue growth that we have achieved over the last five years."