The complete services include best practices across all phases of the mobile banking adoption lifecycle -- Planning, Implementation, Marketing and Analysis -- enabling financial institutions to optimize mobile adoption and usage, better engage with their customers and drive toward the ultimate goal of realizing 100% mobile banking adoption and high return on investment.

ClairMail strongly believes that the mobile phone is a game-changing device for the financial services industry. To realize the strategic potential of the mobile channel, it's important for banks to look beyond the online banking channel as the enrollment vehicle for mobile banking. ClairMail's first-of-its-kind mobile adoption process extends its industry leadership by providing additional value-added services to its comprehensive mobile banking platform, which includes multi-channel enrollment capabilities to enable all bank customers to quickly and securely register for mobile banking services.

"With a handset in just about every pocket, mobile banking has the potential to reach almost 100% of bank customers. That represents a growth opportunity unlike any other banking channel, even online," said George Tubin, Senior Research Director, Delivery Channels at TowerGroup. "As banks look to increase the usage of their mobile services, they must appeal to all of their customers, and select the right strategic partner that can enable and support aggressive growth and adoption. That strategic partner should have the clear vision, services and extensible platform that banks need to grow adoption today, and build a successful mobile strategy for the future."

As banks look for the best ways to drive the strategic potential of mobile banking and increase usage of their mobile services, ClairMail has unveiled a new suite of capabilities to meet these adoption needs. ClairMail's mobile banking adoption program includes:

• Industry-Leading Market Research and Advisor Services - Access to the latest industry research, consumer surveys, and best practices for adoption and program management. ClairMail also makes strategic recommendations and analysis to ensure the successful execution of a mobile banking initiative
• Best-of-Breed Adoption Services and Support - Implementation of recommendations and execution of customized mobile banking initiatives
• Marketing Strategy and Best Practices - Development of critical print and web content including product materials, FAQs and demos tailored to specific audience demographics
• Customized Adoption Reporting and Benchmarking - Provide analytics and reporting tools that empower financial institutions to ensure high-levels of customer satisfaction by adjusting content, marketing or enrollment processes
  

"Mobile represents the future of financial services and a tremendous growth opportunity for banks. However, banks' ability to generate substantial customer adoption and usage is essential to the success of any deployment," said Pete Daffern, CEO of ClairMail. "We already provide a best-of-breed technology platform to the nation's top financial institutions, and today we are introducing premier support services to take mobile banking usage to the next level. Our adoption services help banks institute both the strategy and practice that enable mobile to be a great growth channel for their organization."