Modern payment methods are gaining ground in European e-commerce.
While more than 80% of all purchases are still paid for by credit card, the market shares of Maestro and giropay have risen again. In fact, Maestro is on rank three of the preferred online payment methods in Europe. These are some of the results of the E-Commerce Report 2009 published by Deutsche Card Services.
According to that, Visa has increased its market share in European e-commerce at the expense of MasterCard. Visa is used for more than 70% of all online transactions paid for by credit card. Men and women use different payment methods in e-commerce. The difference is particularly striking for German consumers: While men use credit cards for more than 40% of their purchases, making it their preferred payment method, women continue to use the more traditional direct debit method.
In contrast to other research, this study on "Trends in E-Commerce Purchasing and Payment Behaviour" is not based on the analysis of polls and surveys, but on a sample of roughly 30 million real-life purchase transactions processed via the platform of Deutsche Card Services. The purchases were made in all e-commerce-relevant sectors such as retail, services or travel & entertainment.