This risk rating service helps consumers reduce their chances of falling victim to identity thieves by calculating their risk level as a numerical score. The service also suggests steps that customers can use to improve their score and lower their risk of theft.

The Identity Threat Score serves as an early warning system to help prevent identity theft before it happens. This score employs TrustedID's exclusive IdentityScan(TM) scoring model to analyze data from hundreds of sources, including public records, credit reports, the Internet and other proprietary databases. Using this data, consumers are assigned an Identity Threat Score, on a scale of 0-500 that indicates their risk of ID theft as being high (over 400), low (0-300), or somewhere in between. Based on this score, the system suggests immediate preventative steps that consumers can take to reduce their risk and improve their score.

"Understanding your risk is the first step to preventing identity theft," said Scott Mitic, CEO and founder of TrustedID. "It's easy to keep track of things you can control - like safeguarding your wallet and not giving out your personal information over the phone. But there are literally billions of bits of data floating around about each and every one of us that we can't easily control - online browsing and shopping habits, magazine subscriptions, catalog mailing lists, and many others. The Identity Threat Score helps you discover how this relatively unknown data can affect your risk of becoming a victim and how you can reduce that risk."

Identity Threat Score with IdentityScan empowers consumers with access to the type of sophisticated technology that is currently used by major credit card providers around the globe to analyze risk. The system works by identifying specific patterns and combinations of information proven to increase a consumer's risk of identity theft. By analyzing this data, IdentityScan is able to accurately predict the likelihood of identity theft, while limiting the number of false positive alerts that lead to unnecessary concern for consumers.

With its direct, real-time communication with consumers, Identity Threat Score provides up-to-the-minute risk analysis to further enhance the accuracy of IdentityScan's scoring models, identify real cases of fraud or theft and the patterns of data that lead up to them.

"It's one thing for us to show you that you are at risk, but the Identity Threat Score goes one step further to help you reduce that risk," Mitic said. "Based on your individual risk profile and score, Threat Score provides information that you may implement immediately to help reduce your risk, giving you a more proactive solution that doesn't just warn you about the problem."