Citi today announced that its Global Transaction Services business for Europe, the Middle East and Africa, has extended its global platform for commercial card issuance into Romania.
Unilever, which has over 400 brands spanning 14 categories of home, personal care and foods products, has chosen to expand its Citi Commercial Card programme to Romania. This is the fifth market in Central and Eastern Europe (CEE) that Citi has launched its Global card offering in this year.
Citi Commercial Cards, with unsurpassed acceptance and an extensive issuing footprint, has long been considered a pre-eminent commercial cards provider to large and multi-national organizations. Nearly 500 multinational corporations use its commercial cards programs at the core of their expense management strategy, making Citi a premier cards issuer in terms of technology, innovation and card volume.
In June 2009, Citi had also extended its offering of Global commercial cards product to four new markets in Central and Eastern Europe - Czech Republic, Hungary, Poland and Slovakia.
Paul Morris, Unilever Travel & Expense for Europe, Middle East & Africa, said "Citi are extending their footprint to meet the needs of global clients such as ourselves. As a result of this new offering we are able to expand our own programme with ease and integrate their commercial card solution with our expense management system through a single source. We look forward to a long and successful relationship with Citi.
Manish Kohli, Head of Wholesale Cards for Europe, the Middle East and Africa, Citi, said, "Our continued investment and expansion further reinforces our commercial card position as a dynamic tool and delivery platform and the top choice for our existing clients, as well as new international and local clients in these markets. We feel this move is demonstrative of our unrivalled ability to support our clients. Citi clients will benefit from innovative programme reporting, dedicated client service teams, and award winning customer service".