A flexible and innovative payment system, W1 makes it easy for customers to buy unique Ukash vouchers from a secure online wallet to spend cash privately and conveniently online at any time and from anywhere in the world.

Making online payments available to consumers without access to cards, the deal with Ukash and W1 also offers the ability for online merchants without a MasterCard or Visa function to appeal to the cash customer and increase online sales.

W1 account holders can purchase a Ukash voucher online at www.w1.ru at any time and from anywhere they can access their W1 account, either online or via mobile devices. To ensure privacy and convenience, a 19-digit Ukash number will be issued immediately and either sent as a text message (SMS) to the customer's mobile phone or will be saved in a secure online account area.

The W1 payment system already has a large presence in Russia, the Ukraine and CIS countries which significantly increases Ukash's exposure in these emerging markets. Ukash vouchers will be available in any denomination from 1 - 500 EUR, or for convenience in fixed values of 5, 10, 15, 20, 30, 50, 100, 150, 150, 200 or 500 EUR.

Mark Chirnside, CEO of Ukash said: "We believe everyone in the world should be able to make payments online, whether they have access to a credit card, bank account, cash, or all three. Our partnership with W1 reaches hundreds of thousands of consumers worldwide, giving more people the opportunity to make payments online safely and conveniently using cash, which is another step in the global expansion of our alternative payment system."