As part of a strategy to build closer relationships with financial institutions in the region, Diebold has formed a direct sales operation in Turkey.
The leading global provider of automated teller machines (ATMs) and related services will serve its growing client base from offices based in Istanbul, providing customers with a direct link to its innovative products and services. Previously, Diebold supplied customers in the region through a distributor.
The company's operation in Turkey will be led by a local team, with the additional support and commitment of the company's regional operations in Europe, the Middle East and Africa (EMEA). Diebold is expanding this team with the recruitment of sales staff to further develop customer and partner relationships. Diebold will supply products directly to customers and will also work with trusted and certified local service partners, whose responsibilities will include installation, warranty and maintenance services.
Diebold is also working to certify its latest software portfolio solution for the Turkish market. Agilis EmPower software allows financial institutions to make changes to their ATM functions almost immediately, without the need to employ specialized programming skills, saving both time and money. The software provides a powerful tool for bank networks to customize their ATMs and respond to customer needs. In addition, Diebold is piloting and certifying its latest products and services in the region to assess customer requirements.
"The ATM market in Turkey is one of the fastest growing in the EMEA region," said Danilo Rivalta, vice president and general manager, Diebold EMEA - Southern and Central Area. "This market has increased by 20 percent during the last year and is expected to grow at the same level during the coming year. We believe that having a strong local operation will help us better serve the industry and improve our competitive position in the region."
Rivalta continued, "We also know that many banks in Turkey are currently replacing their old equipment and believe that there are a number of compelling reasons for customers to choose Diebold as their new alternative. These range from innovative products such as our cash recycling solution and our Agilis EmPower software, to unique security features and our outsourcing expertise."
Diebold is showcasing its latest product offering in Turkey today( )during a special event held for customers in Istanbul. The 'Branch Transformation' event will include guest speakers from Retail Banking Research, Microsoft, Banksoft and BNL-BNPP and will discuss the way in which technology is enabling branch efficiency with case study examples.