In addition to selecting Everbridge Aware to satisfy the organization's comprehensive emergency notification needs, SIFMA has named Everbridge an official Affinity Partner.

"After evaluating a number of notification systems, we selected Everbridge based on the system's exceptional infrastructure, ease of use, flexibility across departments, and innovation of the service," said Howard Sprow, Vice President, Business Continuity for SIFMA. "We are also pleased to include the Everbridge emergency notification system in our Affinity Program as a benefit our members. This application helps them ensure the continuity of communications during adverse conditions and business interruptions."

Everbridge Aware enables one person to communicate critical information to tens, hundreds or thousands of individuals, anywhere, anytime and on any device. Cycling through each and every communication device -- including mobile phones, landlines, BlackBerry smartphones/wireless PDAs, email, SMS, and instant messaging -- the Everbridge system uses the contact path priority/order as specified by individual preference and stops sending messages after a recipient confirms message receipt.

"We recognize the vital importance of business continuity, resilience and availability in the financial services sector and are pleased to support SIFMA's business continuity program," said Cinta Putra, Chief Executive Officer for Everbridge. "As a SIFMA Affinity Partner, we will continue to deliver value to financial services organizations by helping minimize the duration and impact of business interruptions and enabling the business continuity communications required to satisfy compliance, audit and regulatory obligations."