Bloomberg revamps Japanese Web site


The Web site, one of the world's fastest growing major financial Web sites, has launched a new version in Japan.

The new Japanese language Web site allows users access to business news, global market snapshots and portfolio tracking tools tailored specifically for the Japanese market.

"Bloomberg recognizes the importance of the Japanese market and further supports it with the new Japanese version of BLOOMBERG.COM. We are committed to delivering in-depth news reporting, analytics and decision-making tools to business leaders and personal investors in Japan," said Kevin Krim, head of BLOOMBERG.COM.

The new Japanese BLOOMBERG.COM Web site offers:

  • Enhanced symbol lookup with quotes from more than 100 exchanges worldwide
  • Localized Portfolio Tracking tools for personal investors
  • Enhanced charting tools
  • Improved site delivery with Akamai to speed page download times
  • New format for news story pages with embedded links, photos and graphics

According the August 2009 ComScore Worldwide Media Trend Report, traffic to the BLOOMBERG.COM Web site has grown 30 percent in the past year. The site is among the top ten most frequently visited international financial Web sites.

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