Serverside granted fourth patent for photo-card personalisation technology

Source: Serverside

Global technology provider, Serverside Group, has been granted a fourth patent directed at its core card customization architecture, this time by the Australian Patent Office. It follows the successful grant of equivalent patents in Europe (September 2007), India (February 2009) and New Zealand (July 2009).

The patents all center on the core Serverside technology that enables a cardholder to design a financial payment card using a personal photo via an online manipulation tool — see image, attached.

The latest grant is a very strong indication of the likely outcome in other territories yet to come to grant. It not only enhances Serverside Group's competitive position in Australia but represents a clear message to other companies globally providing, or using, similar technology.

The Australian patent grant was officially published on 20 August 2009 under Australian Patent Application No. 2004213957. The application leading to this patent defined the first of three inventions derived from the original worldwide patent family, which itself is one of a number of worldwide patent families applied for in recent years to cover the design, marketing and production of customized financial transaction cards.

Currently, issuers globally, from small credit unions to global banks, are experiencing strong ROI on the back of card customization programs, which blend seamlessly with the online and mobile environments. A video case study of an issuer that generated an additional US$45 per card per year through increased transactions resulting from a card customization program can be found at

Adam Elgar, President, Serverside Group, commented:

"Having been granted the Australian patent, we are now very confident that we will achieve favorable outcomes in other major jurisdictions and are focusing our attention on the remaining patent applications. The focus at Serverside has always been on innovation and new technologies, so investing in our IP was a priority. The decision by the Australian Patent Office is further justification of this strategy."

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