MoneyStrands, an innovative, easy-to-use online personal finance service, today announced its partnership with Savings.com making it the first online personal finance solution to offer new ways to save by providing personalized online coupons to its customers.
Coupon recommendations will be made via a new "Special Offers" widget in the moneyStrands Web application on the user's "Just for Me" tab. The recommendations are generated through Strands social recommender engine, which also provides users with personalized financial tips and product recommendations. As is the case with all moneyStrands user tips and suggestions, coupon recommendations will be based on unique user spending patterns and provide moneyStrands users with some of the best deals from all over the Web.
"The economic crisis, coupled with the availability of less credit for consumer goods, has increased the popularity of coupons, making the adoption of frugality more widespread and acceptable amongst the general public," said Atakan Cetinsoy, VP of Finance Products at moneyStrands. "We decided to address this trend by partnering with one of the most comprehensive coupon aggregators to integrate money-saving discounts into our leading personal finance management tool. This will provide moneyStrands users with the most relevant savings offers suited to their highest spending areas."
The new Special Offers widget will also take into account feedback from Savings.com's community voting feature, which allows people to vote the best coupons to the top of the list. Relevant offers that feed through the Special Offers widget will be sorted by popularity based on votes from the Savings.com community.
"We're confident that moneyStrands users will see a significant benefit in Savings.com coupon recommendations," said Loren Bendele, CEO of Savings.com. "Consumers are looking for coupons more than ever, and we work hand in hand with top retailers and brands to make sure we're providing the very best offers available, many of which you won't find anywhere else."