Costa Coffee, the high street coffee shop chain, is to advertise its handmade coffee production through cash machine advertising.
The campaign, which has been made possible through i-design's market-leading self-service advertising solution atmAd, went olive on September 21 and promotes Costa Coffee's commitment to using manual coffee grinders rather than mechanical push-button machines to prepare coffee for customers.
"Every single cup of coffee made in Costa is handmade bespoke for its customers by the baristas that work in our coffee shops from start to finish. We have a proud heritage of traditional coffee production and needed a medium that could communicate this message to customers on a one-to-one basis on the high street. Through atmAd, we can reach our target audience with engaging and exciting ads, reminding them of our commitment to traditional handmaking coffee by highly skilled baristas." said Jim Slater, Marketing Director at Costa Coffee.
The ads, which are running across targeted ATMs in towns and cities across the UK, are tailored to Costa Coffee's message that buttons are for ATMs, not for coffee machines. The atmAd element is part of a national campaign by Zenith Optimedia, which includes national daily press as well as online advertisements.
"atmAd is a well established media platform for high street brands to engage customers on a one-to-one basis," said Ana Stewart, CEO, i-design.
"By tailoring their campaign to match the ATM medium, Costa Coffee will engage customers with a relevant message, making each transaction an effective and entertaining experience," she concluded.