The event took place on July 29-30 in Singapore and is the first organized by the firm in the region. The event was attended by Odyssey's clients, prospects and partners.

Odyssey acquired WealthManager when it bought North American-based wealth management technology provider, Xeye, in 2008, and has already rolled out the platform throughout Europe in recent months.

WealthManager is an integrated, though modular, platform that offers a comprehensive set of wealth management solutions designed to enhance every facet of the private wealth management process. It enables wealth management firms to serve all client segments from mass affluent to HNWI and provide discretionary, advisory and brokerage services from a single platform.

At the conference, Dave White, Odyssey's APME General Manager, presented the firm's objective of extending its product offering globally to the Mass Affluent market, introducing WealthManager as the perfect fit for this market. He affirmed that "Odyssey identified a real need in covering the mass affluent segment, because there was a huge untapped possibility and this segment was identified regionally as one of the fastest growing and most important segments in the Asian markets. WealthManager is a good fit not only because it provides a 360º view of the client and his investments but also because it is able to manage the large volume of clients typically found in that segment. We are confident that WealthManagerTM will be well received in Asia, and look forward to rolling out this exciting new platform."

Talking about the evolution of the Asian wealth management markets in general during his key note address to the conference, Guy Hedley, Executive Director and Global Head of Private Bank at Macquarie Private Wealth Asia, commented on the developing opportunities in Asia:
"Asia is not a single market, but the newness of the market provides opportunity and the advantage of flexibility. This flexibility is particularly essential to compete in such a complex and unique market as the Asian private wealth management space. This also explains the importance of technology, which is seen as a real competitive advantage in Asia - unlike developed markets where technology is more a hygiene factor. The Asian private banking sector is likely to face growing competition from new entrants in the pure wealth management space as the markets mature, so innovation remains at the core of its development."

With its well-known private banking platform, Triple'A Plus, and its newly launched platform for the wealth management industry, WealthManager, Odyssey markets a complete product offering that responds to the needs of the Asian private wealth management market.