Thunderhead, recognised innovators in document automation and multi-channel communications solutions, today announced that Royal London Group has selected the Thunderhead Now platform to manage the creation and delivery of communications to policyholders and their financial advisers for its Bright Grey brand, with the potential to extend to other businesses in the Group.
With group funds under management of £33.5 billion, Royal London is the UK's largest mutual life and pensions company. As a specialist financial services organisation, Royal London Group provides life, pensions and protection products to its 3.6 million customers, operating through a number of brands including Scottish Life, Scottish Provident and Bright Grey. Royal London Group selected Thunderhead to replace Bright Grey's existing in-house system, mainly due to Thunderhead's unique business user control and the scope of functionality offered by the Thunderhead NOW platform. With Royal London Group's commitment to putting its customers first, Thunderhead will help the company ensure that all its customers are kept appropriately informed with accurate, relevant and easy to understand communications.
"Bright Grey's existing documentation systems were reaching the end of their shelf life and this presented us with an opportunity to re-evaluate our customer communication needs for the Royal London businesses today and moving forward in the future," commented Brian Henderson, Head of Technical Design, Royal London Group. "We believe that Thunderhead is best placed to meet those needs by providing a feature-rich solution which enables us to consolidate our existing legacy systems on to a single platform to manage and control all Bright Grey's adviser and policyholder communications. A key aspect of selecting Thunderhead was that it also provides us with a flexible and cost-effective opportunity to extend as an enterprise solution to other Group businesses in the future."
"Throughout the evaluation process, we were impressed with both the breadth and depth of functionality offered by the Thunderhead NOW platform," stated Henderson. "In particular, Thunderhead's Correspond NOW and Interview NOW modules will enable our customer service teams to operate more efficiently whilst delivering a more personalised customer experience."
"We are delige delighted that Royal London Group has selected Thunderhead as its strategic customer communications platform," said Thunderhead CEO, Glen Manchester. "We are particularly pleased that Royal London has recognised the breadth and depth of our capabilities and that our solution will be a key component in fulfilling its commitment to put customers first. Royal London is an outstanding example of how Thunderhead NOW can increase operational efficiencies whilst also providing a more personalised, engaging experience for customers."