Tri Counties Bank launched the new service for its customers in July 2009.

Tri Counties Bank customers can now access their accounts and receive personalized text alerts via their mobile devices, empowering them with greater control over all aspects of their personal finances. Customers are able to check account balances, transfer funds and view transaction history over SMS and mobile web using any mobile device. Customers can also define their preferences for alert triggers (dollar thresholds or event occurrences that activate alerts) and frequency (when and how often alerts are received).

"Our customers today want immediate access to their financial information and we are committed to providing mobile services that are convenient, reliable and easy-to-use," said Richard Smith, President and CEO of Tri Counties Bank. "Mobile provides a new channel for us to interact with our customer base, enables us to extend the reach of our banking services, and ultimately, grow our business."

Tri Counties Bank, with more than $2 billion in assets, has been serving customers in the California Valley for 34 years, with 32 traditional branch locations and 25 in-store branch locations.

"Consumers receive tremendous value from being able to immediately access critical account information and receive financial alerts directly on their mobile devices, particularly in today's economic environment," said Pete Daffern, CEO of ClairMail. "ClairMail's alerts enable Tri Counties Bank to proactively engage with their customers to strengthen those relationships and build loyalty."