Metavante (NYSE:MV), a leading provider of banking and payments technology, today announced that Danversbank has deployed Metavante Corporation's expanded rewards and loyalty product to offer its clients a blended rewards program that combines issuer- and merchant-funded rewards.
Serving the greater Boston area, Danversbank was founded in 1850 and is the principal subsidiary of Danvers Bancorp, Inc. (NASDAQ:DNBK).
By implementing Metavante's Points2U Plus offering, Danversbank has expanded and enhanced upon the Metavante-powered rewards and loyalty program that's been available to Danversbank customers since 2006. Through its deployment of Points2U Plus, Danversbank now awards cardholders with bonus points for debit card-based transactions made at participating retailers - this is in addition to the points a cardholder already earns by using their Dansverbank-issued debit card. The bank is also leveraging Points2U Plus to award double points for card use during seasonal promotions, as well as to reward cardholders with additional loyalty points for the use of other Danversbank services.
"Danversbank continuously looks for ways to provide exceptional service to our customers, and Metavante has been a trusted, collaborative partner who has helped us in that pursuit," said John Carroll, senior vice president of Operations at Danversbank. "When we are looking to deploy integrated, best-of-breed payments solutions that support our goals and deepen customer relationships, we turn to Metavante. Points2U Plus provides the capacity to tailor Danversbank's rewards offering to effectively create the customer loyalty that rewards programs are meant to deliver, and most importantly, allows our customers to realize additional value from their everyday purchasing behavior."
Cardholders can login through the Points2U Web site to view and redeem their points from a Danversbank-branded redemption page, or contact the Points2U call center. The bank's cardholders have several redemption options, including gift cards, merchandise, travel and downloadable items. Retail recruitment, analytics and customer experience is powered by Affinity Solutions, a leader in merchant-funded rewards programs. Affinity Solutions continually recruits relevant national, regional and local retailers with in-store and online offers across a variety of categories, specifically for participation in the Metavante program.
"Financial institutions increasingly look to payments revenue to maintain market leadership. As rising card activation rates and transaction volumes grow in importance, so too does the ability of a rewards program to attract, retain and improve the loyalty of cardholders," said Frank D'Angelo, group president, Metavante Payment Solutions. "Points2U Plus makes this competitive tactic available to financial institutions of all sizes, including those without an existing Metavante relationship."