Coffee Nation, UK leaders in gourmet vending, will promote its discount coffee promotion through cash machine advertising.
The campaign, which will be made possible through i-design's market-leading self-service advertising solution, atmAd, goes live in August and will run for two weeks.
The ads will run on ATMs at Tesco stores, targeting consumers in close proximity to Coffee Nation machines. The discount deal will offer consumers a cup of coffee for 99p instead of the usual £1.60 price.
"We wanted to use a medium that would target customers onsite and drive them to the Coffee Nation machines in-store," said Tom Stazicker, National Account Manager at Coffee Nation.
"With families feeling the pinch of the recession, now is the perfect time to offer consumers a cut price coffee at their local store. atmAd has helped us deliver an innovative and engaging advertisement to customers via the ATM screen.
The campaign will run across 200,000 one-to-one ATM transactions and a reminder of the Coffee Nation offer will be dynamically printed on every ATM receipt.
"atmAd's extensive folio of sites, and our unrivalled volume of transactions, has enabled Coffee Nation to reach consumers with a relevant and timely discount in close proximity to their gourmet vending machines, located within the stores", said Ana Stewart, CEO, i-design.