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Amplify Federal CU chooses Q2 Software for online and mobile banking

06 August 2009  |  1332 views  |  0 Source: Q2 Software

Q2 Software, a progressive financial services technology company for community financial institutions, today announced that Amplify Federal Credit Union in Austin Texas, with total assets of $530 Million, has selected Q2 software's single platform for online banking, voice banking and mobile banking.

"We've built a reputation around embracing progressive ideas and we wanted to expand that center of innovation in order to capture the new generation and also serve the current membership. People are often surprised by the features Amplify offers once they realize we are a credit union," said Amplify's Senior Vice President of Retail, Pierre Cardenas.

Cardenas also noted that, "many credit unions get caught up in attracting Gen Y and forget about their current members, there must be a two-pronged approach; acquisition and retention. We looked for a solution that embodied this holistic approach to electronic banking and chose a partner that was innovative and less traditional. We're going to redefine our organization in the spring, and Q2 is behind the replication of Amplify's face-to-face member experience onto the web."

Q2 Software's philosophy was the perfect fit for Amplify's strategy. "Our mission is to strengthen local economies, businesses and customers by helping to build strong and vital financial institutions that serve local communities all across the U.S. These institutions need access to the best solutions and technology available in order to accomplish this," said Matt Flake, President of Q2 Software. "By selecting Q2's electronic banking platform, Amplify will be well positioned to compete with the country's largest financial institutions."

To further demonstrate the two-pronged approach Cardenas pointed out, "many of our members have growing businesses and because Amplify did not have the ability to service them like a mega bank, they would bank elsewhere for their cash management needs and simply retain their personal accounts with us. With Q2's electronic banking platform, we can now execute on our business strategy and serve our members with the commercial functionality required in this growing market."

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