Caplin Systems Ltd., the leader in web-based trading technology, today announced the appointment of Mike Hill as director of marketing.
In this newly created role, reporting directly to CEO Paul Caplin, Mike will take responsibility for all aspects of product marketing and marketing communications as part of the company's strategy to build on its strong growth.
Mike will be managing Caplin's go-to-market and lead-generation activities, as well as launching a partner programme following Caplin's successful collaboration with TraderTools.
Mike Hill said: "Banks are increasingly realising the importance of differentiating themselves in their client-facing channels; many are investing in third-party technology to develop state-of-the-art single-dealer trading portals to do so, and Caplin is well placed to take advantage of this. I am excited to be joining Caplin at this time and I look forward to playing a pivotal role in building on the company's current momentum and helping to further grow the business."
Mike has more than 25 years of experience in the IT and financial technology sectors, specialising in product management and strategic marketing. Most recently he was marketing director at Gissing Software where he managed marketing communications and helped set product strategy until the company was acquired by Reuters.
Prior to that Mike held senior marketing and sales positions at Dr Solomon's Software, Uniplex and Borland; he also spent two years as European general manager for Tactical Marketing Ventures, a US technology marketing consultancy. Mike has accumulated substantial expertise in all areas of product management, product marketing, channel development and sales management and has particular knowledge of real-time market data and price contribution.
Paul Caplin, CEO, commented: "This has been a year of tremendous growth for Caplin in terms of both revenues and profitability. It's now time to step up to the next level, and with Mike on board we're looking to raise our industry profile and accelerate our revenues."