17 August 2017
visit www.avoka.com

Volkswagen in ATM ad campaign

21 July 2009  |  2309 views  |  0 Source: Volkswagen

Volkswagen, (VW), the automobile manufacturer, is to promote its efficiency campaign over atmAd cash machines across the UK.

The campaign, which was planned by Mediacom, went live on July 13 for four weeks, and will show dynamic digital ads and a dynamically printed take away message on receipts at selected petrol stations across the country.

Volkswagen's efficiency campaign is designed to help customers save fuel and cut emissions. The ATM advertisements are part of a wider, integrated advertising campaign, which also includes press, online and a variety of outdoor formats. The atmAd campaign is expected to reach some 3 million drivers across 562 petrol stations during the period.

"We needed a medium that could reach drivers on a one-to-one basis on a national level," said Lisa Humphreys, Media Manager, Mediacom.

"By promoting Volkswagen's efficiency campaign at cash machines located at petrol stations, we can ensure the message reaches consumers when saving money and fuel are at front of mind" she added.

"With atmAd, Volkswagen is able to reach its target audience with a relevant and timely message which will deliver genuine ROI. This innovative and proven medium ensures that the target audience receives the message when they are in a money saving frame of mind, and with maximum impact" said Ana Stewart, CEO of i-design owned atmAd.

Comments: (0)

Comment on this story (membership required)

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.dorsum.euvisit www.worldpaymentsreport.comvisit www.niceactimize.com

Top topics

Most viewed Most shared
Coinbase raises $100mCoinbase raises $100m
10317 views comments | 14 tweets | 14 linkedin
DBS Bank launches online car selling marketplaceDBS Bank launches online car selling marke...
9690 views comments | 13 tweets | 11 linkedin
China preps central clearing house for mobile payments providersChina preps central clearing house for mob...
9566 views comments | 8 tweets | 15 linkedin
HSBC automates documentary trade processing with IBMHSBC automates documentary trade processin...
8521 views comments | 6 tweets | 21 linkedin
Monzo appoints Curve co-founder Foster-Carter COOMonzo appoints Curve co-founder Foster-Car...
7997 views comments | 1 tweets | 2 linkedin

Featured job

London, UK (or flexible)

Find your next job