Pizza Hut has chosen i-design's market leading self-service advertising solution, atmAd to promote its £4 fixed price 'Happy Hour' menu to consumers in the high street, who are withdrawing cash around payday.
The campaign, which originally ran on atmAd in January 2009, will feature within 750,000 transactions on cash machines across the UK in close proximity to Pizza Hut restaurants. It will run from Monday to Friday during the last week of the month to coincide with payday, when cash machine activity is at its monthly peak.
Pizza Hut's Happy Hour fixed price menu has been available since January 2009 and offers customers the choice of a pizza, pasta or salad, plus garlic bread and a drink, all for £4. The atmAd activity forms part of a wider integrated campaign, planned by media agency Starcom, which also includes online displays.
Claudia Nicholls-Magielsen, Marketing Director of Restaurants, Pizza Hut, said: "Following the success of our campaign earlier in the year, we have decided to use atmAd again to promote our 'Happy Hour' £4 fixed price menu, as we know this medium is an effective route to our target audience.
ATM transactions tend to increase around payday so atmAd is a highly effective way to deliver a 'value' message to customers withdrawing cash at a moment when money and what to spend it on, is at front of mind."
Ana Stewart, CEO of i-design multimedia, said: "atmAd offers an effective way for brands to target customers in a cost-effective and relevant manner. The success of Pizza Hut's original atmAd campaign demonstrates the value of such tactics, as well as the return on investment, reaching customers on a one-to-one basis in close proximity to restaurants."