RocketBux, a mobile advertising pioneer, has signed an MOU with nFinanSe (OTCBB:NFSE) to provide coupons and offers to nFinanSe cardholders' mobile phones.
The partnership will leverage RocketBux' patent-pending technology to deliver scannable bar code coupons to "opted-in" nFinanSe cardholders who simply swipe their card at a retailer's POS. Participating merchants can elect to send targeted coupons directly to the phones of customers that carry the nFinanSe card. Via these "card-triggered" offers, nFinanSe will be able to deliver unique value to its cardholders.
"This is the first application of RocketBux technology in the red-hot prepaid card space," says Fred Boos, President of RocketBux. "nFinanSe cardholders will receive valuable offers right on their mobile phones, making it easy for customers to get the most out of their nFinanSe cards."
The RocketBux white-label platform is the only solution in North America that effectively links all types of payment and loyalty cards to the 240 million U.S. mobile phones without having to download a special application to the phone. Virtually every mobile phone sold in the last four years comes equipped with a browser to open a link to a coupon.
According to Jerry R. Welch, nFinanSe's Chief Executive Officer, "nFinanSe continues to find ways to help our cardholders save money during these difficult economic times. Coupon usage is increasing, and the convenience of a coupon on a cardholder's mobile phone means the chances of it being used are increased significantly. Further, we believe this exciting new concept can make our cards more 'sticky' with our cardholders and increase the useful life of our cards."
After a cardholder has opted in to receive coupons and potentially indicated offer preferences, they will receive a text message with a link to a branded, barcode coupon. To redeem the offer, the cardholder would visit the location and at checkout, simply open the link and present his cell phone to have the barcode scanned. RocketBux technology delivers a 1D barcode that is scannable using industry standard, retail barcode scanners.
According to a recent survey by the CTIA - The Wireless Association , text messaging continues to be enormously popular, with more than one trillion text messages carried on carriers' networks in 2008-breaking down to more than 3.5 billion messages per day. In a recent report, The Nielsen Company, states that 16% of that total represents text message advertising. And it is not just the 18-24 year old demographic that is responding - 53% of those engaging with mobile brand marketing are sent by texters 35 and older.
RocketBux and nFinanSe expect to send offers to cardholder phones beginning this summer.