The Western Union Company (NYSE: WU), a worldwide leader in money transfer services, announced today the launch of a service that allows online banking customers in Turkey to receive money transfers directly into their bank accounts.
The service is offered through a new Agent, Garanti Bank, Turkey's second largest private bank. Online banking customers can also send money from the website at any time to more than 334,000 Western Union Agent locations in over 200 countries and territories.
The model may be applied further in Turkey and in other markets around the world.
"Western Union continues to drive industry innovation to meet a growing demand for convenient, reliable online services," said Hikmet Ersek, Executive Vice President and Managing Director for Europe, Middle East, Africa, Asia Pacific. "This is the first time a Western Union customer in Turkey will be able to choose between the traditional method of receiving cash at an Agent location and having funds sent directly into his bank account, without having to go to a physical location or talking to a call center."
Ali Fuat Erbil, Executive Vice President of Garanti Bank, said: "Garanti Bank is known for its dynamic business approach and commitment to technological innovation. We have achieved many firsts in Turkey and are delighted to be part of using the Internet to bring a new level of convenience and efficiency to our customers."
The service is aimed at busy people who do not have time to visit an Agent location and is available 24 hours a day, seven days a week. Customers can send and receive funds using their online Garanti Bank accounts by following a few simple steps. The Western Union Money Transfer service is available at more than 4,000 Agent locations in Turkey through Ziraat Bank, Turkish Post, Finansbank, ING Bank, Denizbank, Fortis, Türkiye Finans and TBank.