Dynamic Marketing Systems (DMS), a provider of Web-enabled marketing resource management solutions, announced that New Jersey Gateway Federal Credit Union (NJGFCU) selected DMS's Micro Merchant, a centralized Web portal that provides the ability to develop, customize and print marketing materials, to support the credit union's in-house marketing programs.
NJGFCU uses Micro Merchant to execute its marketing material design, production and print processes. The credit union can create and order professional collateral materials in hours at a fraction of the cost of outsourcing because it utilizes the Web-based Micro Merchant platform with its variety of existing design templates. Micro Merchant includes templates for several marketing and sales activities that can be customized by NJGFCU's marketing staff to meet the needs of a specific market or branch location.
"Utilizing Micro Merchant gives us an affordable way to create all of our marketing materials ourselves so that we can establish a consistent brand across all of our product lines and branches," said Rina Pantano, president and chief executive officer at NJGFCU. "Implementing the marketing solution has enabled us to create professional marketing collateral for items such as banners, posters and print ads quickly and efficiently, but also with eye-catching designs that resonant well with our members."
"The marketing materials created in Micro Merchant are always branded with each financial institution's graphic identity including logos, colors and specialty fonts to create a unique visual identity," said Gordy Cain, chief executive officer of Dynamic Marketing Systems. "Another benefit to organizations such as NJGFCU who use the online marketing platform is that it serves as a sustainable print-on-demand service that reduces print costs and the amount of waste associated with large print quantities that sit in inventory."