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Thunderhead updates customer communications platform

18 May 2009  |  1746 views  |  0 Source: Thunderhead

Thunderhead, the leading innovator of document automation and multi-channel communications solutions, today announced the release of Thunderhead Now 5.0, the next version of its award-winning customer communications platform.

In 2003, Thunderhead redefined the document generation market with the introduction of its Thunderhead NOW enterprise communications platform. Thunderhead's open, standards-based technology puts business users, not IT professionals, in control of creating and maintaining customer communications and anticipated customer demand for electronic channels, including email, SMS and even even industry-standard XML formats such as DTCC Deriv/SERV and ACORD XML.

Further, with the introduction of Correspond NOW, Thunderhead again transformed how document generation technologies were used, moving these solutions from niche, back-office implementations to large-scale, enterprise deployments across thousands of front-office desktops at the core of the customer experience.

With the release of NOW 5.0, Thunderhead introduces two new modules that further establish Thunderhead NOW as the industry's most advanced, enterprise-capable solution for creating and managing highly personalised customer communications for either batch or real-time delivery via any channel, print or electronic.

First, Thunderhead NOW 5.0 empowers business users to contribute content to critical customer communications more easily than ever before. Contribute NOW, a powerful, but easy-to-use Web-based solution, enables non-technical users from across the enterprise to quickly and easily develop new content and business rules for Thunderhead communications. Staff from departments such as marketing, legal and compliance can now effortlessly contribute and update content in any communication without specialist skills or training.

"Thunderhead has truly established itself as the innovative force in the customer communications market." commented Thunderhead CEO Glen Manchester. "Today, with Contribute NOW, we are again changing the face of the industry, distributing the power to create and continually update customer communications throughout the enterprise. By enablining any business user, regardless of their role, to quickly and easily contribute new content, we are giving our clients the power to make each and every customer communication, regardless of the delivery channel, both highly personal and compliant."

Recognising the strategic importance of customer communications, Thunderhead has also introduced Analyse NOW, a comprehensive set of analytical tools designed to give management professionals unprecedented insight into their customer communications. Thunderhead NOW is the first customer communications management solution to incorporate in-depth management information functionality.

"Analyse NOW provides critical information for our clients to maximise the impact of their customer communications as well as continuously improve the business processes that drive them," added Manchester. "To fulfil on our vision of Thunderhead NOW as a true enterprise platform, we recognised that providing comprehensive management information functionality was a strategic imperative."

"With these latest innovations, our clients will be able to achieve even greater levels of efficiency, reduce their operational risk and have the business insight necessary to help them retain more customers, optimise revenue results and improve compliance."

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