Tesco teams with ID Data to deliver loyalty keyfob


This month the largest UK loyalty card issue this year was released to millions of Tesco customers. They will receive a pack containing their new redesigned Clubcard, which incorporates a magnetic stripe and barcode, but it will also carry two unique and durable keyfobs.

The keyfobs can be attached to the customer's keyring making them less wallet/purse-dependent when just making quick basket purchases at smaller stores.

Keyfobs and barcoded cards are much quicker and simpler to use at the checkout, which delivers a better and faster shopping experience for Tesco customers.

ID Data spent 18 months researching and developing the keyfob to ensure it would be the best product of its kind in the marketplace. Keyfobs are manufactured from the advanced material Teslin and utilise a sub-surface bar code which gives the fob an extended life. In addition ID Data has installed a custom-built, three-way matching system for application which adds security and also maximises the visual impact of the delivered pack.

ID Data, who already supplies Tesco's Clubcard, the leading UK retail loyalty scheme, has won in addition a deal worth approximately £1 million a year.

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