GE Money introduces card personalisation with Serverside

Source: Serverside

Serverside Group today announced GE Money will use Serverside Group's customization technology with the launch of 'Photocard'.

This new service is available for eBay MasterCard and PayPal Plus credit card holders, issued by GE Money, and allows customization of cards with images or photos. Serverside Group is a leading provider of digital card design technology.

Card holders can use a 'card designer' to upload their own images and photos to personalize their cards. In addition to uploading personal photos or images, there are a variety of other images available, such as: scenic, wildlife, world travel, sports and 'things I love'. No software downloads are needed and the entire process is secure. The first customized card is free, with each additional customization costing $4.95. Visit this PayPal Photocard web site for more information.

GE Money selected Serverside Group because of its experience in providing card customization services to more than 200 major card issuers globally, and the depth of its technology platform, which includes a wide range of online marketing tools and a revolutionary 'on-demand' digital print solution.

By letting people design their own payment cards online, issuers are seeing a preference for card use based on front-of-wallet placement. Customized cards are also a great way to acquire new cardholders and keep existing ones through the loyalty and brand connection they generate.

Jeff Manchester, Vice President Marketing with GE Money Retail Consumer Finance, commented, "We're extremely excited to be offering card customization to our PayPal and eBay card holders. Based on our market research and interest from partners regarding card customization, we believe it is a service the vast majority of consumers now want and are pleased to offer this additional feature. The new service should resonate particularly well with collectors, hobbyists and parents who can now promote their own passion or showcase the family via Photocard."

"We're thrilled that a company of the magnitude and reputation of GE Money hass chosen Serverside to deliver card customization to its partners around the world. Over the years we have strived to create a comprehensive card customization platform that offers a solution to all financial services institutions, whatever their size and goals. GE's decision to go with Serverside suggests we're on the right track," stated Adam Elgar, President, Serverside Group.

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