Geo is enabling financial sector organisations using automated trading to connect to all the major UK trading exchange facilities more effectively with its unique dedicated fibre offering, Geo.TradeNet.
Using Geo's optical fibre network, which is deep in London's sewers, Geo.TradeNet gives financial institutions a direct point to point path from their office building to the major trading exchanges ensuring that data travels via the shortest route and with minimum latency.
Chris Smedley, Chief Executive of Geo, said: "Split second responsiveness can be a critical factor in making and losing money on today's highly automated stock markets. Investment banks, stockbrokers and funds need to process market updates and turn around orders within milliseconds. Their very profitability depends upon their ability to react to market events faster than the competition. This means they need a network that offers ultra low latency. Geo's sewer-based network offers financial sector customers a much more reliable and secure fibre connection, at a cost-effective price."
The Geo.TradeNet offering is far less susceptible to disruption as it lies away from other utilities, unlike other fibre providers whose networks are just below the road surface and therefore more vulnerable to maintenance work. As the sewer tunnels are already in place, it requires minimal digging to connect to the Geo network. Therefore the installation cost is much lower and installation times much faster. Geo's long lease charging model also means that its fibre is highly competitively priced and flexible according to customer requirements.
Geo.TradeNet is also run on a brand new fibre network, ensuring that financial organisations using it have none of the constraints and pitfalls of last-generation equipment.
Chris Smedley adds: "A data network, based on the right assets, away from likely sources of damage and disruption, is the best way for financial institutions to guarantee the uptime and low-latency they need. With the right choice of fibre network an organisation can now ensure greater diversity in the routes taken by its critical data traffic and therefore respond to changes in the financial markets at the speed of light."