In this role, David will have responsibility for client business development, ownership of strategic business programs and responsibility for the incubation of new business ideas for Fidessa's sell-side enterprise customers in the Asia Pacific region.

David's focus will be to develop close relationships with Fidessa's partners and customers, and to create solutions that address both their existing and future needs. In addition, David will work to identify business strategies that will continue to drive Fidessa's presence in the region.

Before joining Fidessa, David was Principal Solutions Consultant at Apama in Hong Kong. He has over 14 years of enterprise solutions experience in the software and IT industry, including developing systems for several leading financial services and insurance organisations.

David has been based in Hong Kong for the past three years, having relocated from Melbourne, Australia, and has extensive experience in the Asia Pacific region. He also has a degree in Commerce from James Cook University in Australia.

"David's appointment continues the expansion of our operations in Asia, which are the direct result of growing client demand across the region," says Philip Slavin, Fidessa's Head of Sell-side Product Strategy in London. "As the awareness and capabilities of electronic and algorithmic trading in Asia-Pacific continue to increase, David will look to assist our clients to leverage Fidessa's global expertise."

This appointment continues to build and strengthen Fidessa's presence in the key Asia-Pacific region, where it has been operating with a direct presence since 2000.