The Nasdaq OMX Group, (Nasdaq:NDAQ) announced today that it is partnering with Rivel Research Group, a leading investment research group, to launch Waypoint, a product designed to give companies immediate and cumulative perception on investment community sentiment.
Waypoint was created exclusively for NASDAQ OMX and its subsidiary Shareholder.com as a new intelligence service for companies requiring deeper insight on how their company is perceived by investors. Each month, Rivel Research Group will interview a select group of key institutional investors who may have a large stake in the success of a company or who have changed their position in the company. At the end of the month, within Shareholder.com's Pinpoint Market Intelligence application, clients will receive Rivel's analysis to understand how they are viewing and valuing the company.
After six months of gathering investor feedback, Rivel will apply marketing research methodologies to analyze the data. Additionally, Rivel will compare the client's results to over 1,000 companies studied previously to provide further context for the information. Waypoint analysis provides timely feedback to communications executives and members of management on key issues that need to be addressed near term. Once aggregated, the analyses provide action steps and guidance for long-term communications strategy.
"Rivel Research is renowned within the investor relations industry for their perception work. Our partnership with Rivel allows NASDAQ OMX to synchronize their Waypoint analysis directly within our intelligence services," said Doug Ventola, Senior Vice President of NASDAQ OMX. "In concert with our stock surveillance service that provides information on 'who' is changing their share position, Waypoint can help bring clarity on 'why' an investors' position is changing," he added. "It's an essential new element that our clients ask for."
"Waypoint is a very timely offering given what is happening in the global financial markets. Not only does it provide an opportunity to gather meaningful feedback from top investors in real time, but it also gives companies the ability to mold their long-term communications strategy," said Brian Rivel, President of Rivel Research Group. "The quantification of the ongoing feedback truly differentiates this deliverable from others in the industry. This enhancement is a valuable addition to the NASDAQ OMX/Shareholder.com suite of products and we look forward to working with them on this endeavor," he added.