Investir, the French investment banking media group, has become the 50th French customer to select SunGard's MarketMap market data, analysis and information services solution in the past 12 months.
MarketMap will provide Investir with data from more than 150 global exchanges and over-the-counter (OTC) sources, giving them global multi-asset data coverage. The solution will also help Investir to provide comprehensive investment advice to its readers.
SunGard's MarketMap offers services to a diverse range of users, including traders, fund managers, analysts, sales staff and trading floor managers. The solution's ease-of-use, rapid deployment model and competitive pricing have all helped to drive a rapid growth in SunGard's French market data customer base.
Valérie de Marnhac, managing director of Investir publications, said: "We wanted to rationalise our spending on financial information services while benefiting from access to a high-performance visualisation and analysis tool. When we tested MarketMap, our staff was convinced by its quality, data coverage and ease-of-use."
Yassine Brahim, president of SunGard's global trading business, added: "We are pleased by MarketMap's strong start in France. It reflects similar uptake in other Western European countries such as Belgium, Italy and Spain, and demonstrates an increasing desire by financial institutions for more control over their market data costs. MarketMap helps customers to monitor their spending on market data and to match their subscriptions to their actual use in real-time. This makes for optimal cost management.