Portrait announced today it has added Portrait Campaign Manager and Portrait Customer Analytics to its agreement with Fiserv, the leading global provider of financial services technology solutions, to provide a new and expanded platform in the marketplace.
Fiserv adopted Portrait Foundation to build its Aperio suite of customer interaction applications for retail banking providing financial institutions with a customer centric service and sales platform. With the extension to the agreement, Fiserv is placing a major emphasis on their Aperio suite of products, reflecting its confidence in, and commitment to, Portrait technology.
Fiserv has also agreed with Portrait to distribute new Aperio marketing and sales modules which offer a number of powerful enhancements:
- Advanced customer analytics to drive more precise and effective multi-channel marketing campaigns through intelligent customer segmentation and targeting. The customer analytics enables financial institutions to dynamically score, predict and respond to customer behaviour. With predictive analytics, institutions can increase the rates of return on all inbound and outbound marketing, manage delinquencies, and address customer churn and retention.
- Automated campaign management, which enables marketers to easily design, develop, deploy, monitor and measure their marketing campaigns across all customer communication channels.
- An additional layer of sophisticated analytics around Aperio intelligent prompts that provides real-time modelling and scoring tools. These analytics provide financial institutions with the historical data to create a 360º view of their customer and can be used to analyze customer behaviour and characteristics.
"Fiserv Aperio is the only next-generation sales and service platform for retail banks and these new agreements will increase Portrait's reach globally with an extended customer base using Portrait's technology," said Kieran Kilmartin, global marketing director, Portrait Software.
"Aperio's use of sophisticated predictive analytics and intelligent prompts allows financial institutions to deepen relationships with their customers and increase efficiency," said Carol Cowan, vice president, global marketing and product management, Bank Solutions from Fiserv. "By offering relevant products at the right time banks can create a unique customer experience allowing them to win, retain and delight their most profitable customers. This offering allows our clients to increase relationship value and drive profitability while creating efficiency through integration and business process management."
"Our mutual expectation is that we now have a new and expanded platform for collaboration in the market," said Kilmartin. "The agreement is for our two organizations to collaborate on go-to-market plans and sales for these products which will be distributed under Fiserv's Aperio brand as Powered by Portrait," he added.