This means that e-retailers who currently allow customers to pay by credit and debit card can now offer all the benefits of PayPal with one small simple change to their site.

By adding PayPal to their CreditCall eKashu payment page, they keep the familiar credit and debit card payment facilities and PayPal appears as another payment option. When customers choose to pay using PayPal, the money is transferred to the retailer directly from PayPal rather than from their credit card acquirer.

Research has shown that when PayPal is offered as a payment method, transaction abandonment decreases, and PayPal even claims that online stores experience an uplift in sales of up to 14%*.

PayPal is becoming increasingly popular for online consumers for a number of reasons, mainly that there's no paper and no plastic - providing you can remember your log-in it's a completely smooth transaction flow. The other benefit is that youngsters and other potential customers not holding a credit or debit card are able to pay online. There are now more than 70 million active PayPal accounts in 190 markets. PayPal supports payments in 19 currencies.