Nau Capital live with Digiterre dCRM

Source: Digiterre

Digiterre, leading provider of software products and enterprise software development services to the investment management community, today announces the successful implementation of its dCRM product with London-based Nau Capital.

dCRM is Digiterre's workflow and relationship management system built specifically to support fund marketing, investor servicing and investment management functions. dCRM currently enables Nau to maintain and report on all communications pertaining to their fund (Nau Fund LP), and with their target investor base of private banks, institutional investors, family offices, high net worth individuals and fund of funds.

Recently launched in February 2008, Nau recognized the importance of implementing an industry- specific CRM system early on in the lifecycle of their business, with a view to delivering the very highest quality of investor service from the outset.

"It was important to us to implement CRM technology that would streamline effective communications with our existing and potential investors, many of whom are large institutions," says Charles Grant, Nau's Chief Operating Officer. "We also needed a CRM with the added capacity to track and report on holding values, capital flows and investment performance by share class. dCRM was a clear choice, and the strength of Digiterre's references reinforced our decision to go forward with the company."

Nau Capital is one of five successful hedge fund launches that have implemented dCRM in the past six months, and the third global macro manager to do so.

"We are encouraged that new funds are taking such a proactive approach in implementing a specialized CRM application," says Ian Murrin, Digiterre's CEO. "dCRM has been designed not only to optimize key marketing functions, but also to meet the current challenges presented to investment managers - including achieving a single, transparent view of underlying investor holdings, and running monthly performance or liability reports in order to facilitate better informed business decisions."

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