Jim will focus on enabling companies worldwide to increase operational efficiency by automating speech processes and enhancing the quality of customer service at reduced cost. Together with his executive management team, he will work to expand Edify's blue chip customer base that includes market leaders such as Ticketmaster and Eastman Kodak.

"Jim has a successful and highly regarded track record in solutions sales," said Mitch Mandich, president and CEO of Edify. "He will be a key player on our executive management team, and his application, database and consultative selling experience will enable us to continue to bring innovative solution offerings to meet our customers' needs."

Jim Wambach has more than 25 years of enterprise software sales and executive sales management experience where he has been instrumental in structuring and managing multi-tiered sales organisations. Most recently, Jim was president and chief executive officer of Sychron Incorporated, where he provided the strategic vision and operational leadership to rapidly transform this research and development initiative into a commercially viable systems management software company. Prior to which, Jim was executive vice president of sales at Coremetrics, Inc., and has held executive management positions at Forte Software, Inc., Sybase, Inc., and Oracle Corporation. Jim received his Bachelors degree in Business Administration from Ohio State University.

"With its industry-leading products, customers and partners, Edify is poised to continue solid growth worldwide," said Jim Wambach. "I see a tremendous opportunity ahead of us and I look forward to working with the Edify team to help our customers deliver the highest level of customer service, while achieving our strategic growth objectives."