Source: First Data
David Yates, newly appointed president of First Data Europe, Middle East and Africa, today announced a new regional strategy and organisation that will enable the company to enhance client service and increase opportunities for growth.
David Yates joined First Data as chief operating officer for the EMEA region in January 2004, overseeing client management and integration activities throughout the region.
With his appointment as president, Mr. Yates is introducing a new structure to the EMEA region designed to further promote and support local leadership within distinct and rapidly growing markets. Under this structure, five business units, each headed by a vice president responsible for service excellence, profitability and business growth, will enable the company to get even closer to its increasing client base.
The new EMEA business units are:
* Central Europe, comprised of Germany, Austria, Switzerland, Benelux, EU Eastern countries and Spain, led by Ernst Verbeek;
* Southern Europe, comprised of Italy, France, and Portugal, led by Bernard Giboz;
* SEMEA, including South East Europe, Turkey, the Middle East and Africa, led by George Zafirakis;
* Greece, led by George Drymiotis; and
* Northern Europe, the UK, Ireland and Scandinavia, led by Mr. Yates until the business unit head is announced.
David Yates explained: "First Data has unrivalled payment services expertise and global scope and scale. We need to apply those strengths in a way that benefits each of our clients at a local level, in the context of the markets and locations in which they operate. We will strengthen our service delivery by getting closer to our clients and tailoring our services to meet their specific needs. In this way, we will generate real value and enhance the profitability of our clients' businesses across the region."
Pam Patsley, president of First Data International, said, 'I am pleased to confirm David's appointment as president of the EMEA region. This new organisation structure is consistent with First Data's fundamental long term strategy to create valuable and mutually beneficial partnerships with our clients. First Data is very optimistic about opportunities for growth in this region.'
First Data is Europe's leading independent card processor and is unsurpassed in its ability to apply over 30 years of pan-European experience to the benefit of clients across the region. The company has grown rapidly in EMEA over the past two years and now has more than 94 clients in 27 countries.
David Yates added: "Prospects for First Data in EMEA are excellent and this is a very exciting time to be taking over the reins of the company. Over the past few years, great strides have been made in positioning us as a leading player in the region and the new organisation we are putting in place will enable us to build on this. I anticipate further acquisitions as well as strong growth within our current client base, where we are seeing more and more opportunities to introduce innovative solutions that really add value to our clients' businesses."