Aleri expands sales force to meet growing demand for CEP based solutions

Source: Aleri

Aleri, a leading provider of real-time data analysis solutions based on complex event processing technology (CEP) for trading and risk, has hired a new general manager for North America, an additional European sales manager, a European principal consultant that specialises in financial risk management, and is currently continuing to expand in North America.

"Due to newly emerging rules around the management of trading and liquidity risk, which will require technology that enables more flexible, adaptive, and comprehensive analysis of risk, the most rapidly growing use of Aleri's CEP technology is for real-time risk management solutions,"  said Aleri's CEO, Don DeLoach. "Additionally, as the benefits of CEP technology have been revealed, we have witnessed a major increase in current customers expanding or making plans to expand their use of Aleri's CEP technology and solutions. Therefore, it's become necessary for us to expand our team."

Aleri brought on board Scott Jaffe as its new GM of North America to oversee all field operations including sales, services and channel relationships.  Jaffe came to Aleri from MontaVista Software, where he was vice president of world wide sales business development and channels. Prior to MontaVista, Jaffe held vice president positions at companies including Dunn & Bradstreet and Sybase.  Scott's strong business background and experience in company growth makes him well suited for scaling Aleri operations that drive company growth and taking advantage of the unique position Aleri has in the market place.

Philip Cooney was brought on board as a European sales manager to help increase Aleri's European footprint. Philip came to Aleri with more than 20 years of capital market experience in roles at Reuters, Sungard, BT Global Services and SAS.

Elke Biechele joined the Aleri Europe team as a principal consultant on Aleri's professional services team and will specialize in real-time risk management solutions. Elke came to Aleri with a strong background in financial technology, sales, and implementation and has had various roles at Tier 1+2 Investment Banks (UBS, Credit Suisse, Rabo, Gulf Int.), the European Central Bank and a Broker.  Her experience with risk and product management makes her a strong addition to the team and will help Aleri expand the availability of its real-time risk management solutions at a critical time in the market.

Aleri's CEP powered solutions help translate real-time data into insight, enabling the financial industry to respond faster to changing conditions and to make better decisions through more timely information. Global financial institutions are using the following Aleri CEP and CEP-based solutions for trading and risk management:

The Aleri CEP platform - allows for rapid development of real-time trading and risk monitoring applications including; settlement and counter-party risk with real-time limit monitoring, real-time portfolio evaluation, and real-time risk aggregation across multiple systems and asset classes, market data enrichment.

The Aleri Liquidity Management System (LMS) - provides end-to-end real-time management of cash and liquid assets to reduce short term liquidity risk and ensure optimal funding.

The Aleri Market Liquidity Analysis Server - provides consolidation and analysis of depth in a fragmented market with an extensible model that can drive trading strategies and smart order routing.

In addition, Aleri will soon be releasing the Aleri Liquidity Risk Manager (LRM), which will provide a flexible liquidity stress testing environment that enables banks to model stress events and gain insight into how different scenarios impact the bank's liquidity exposure and assets value.

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