Banque Libano-Française is the latest financial institution to benefit from Vikuiti Rear Projection Screen and Film technology from diversified technology company 3M. One of the leading banks in Lebanon, it has installed Vikuiti screens inside seven of its branches and Vikuiti film in four branch windows.
The screens create an entertaining information channel for BLF customers as they wait in line to be served. The in-window displays also enable the bank to convey messages and engage with potential customers as they pass by.
"By introducing powerful digital signage technology, BLF continues to embrace new technology advancements to help drive product sales and enhance branch image," commented Michel Wakil, Head of Infrastructure and Telecoms Division at Banque Libano-Française. "We wanted a display solution that would communicate the bank's wide range of products and services in an effective and dynamic manner. Vikuiti Rear Projection technology was selected for its ability to offer flexibility in size and high-quality image clarity. The combined support of 3M and its local authorised distributor for projection business, Fattal-Tevega, made the project even more appealing."
The in-branch Vikuiti screens range between 60 and 80-inches in size and are powered by a 3M DX70 DLP projector suspended from the ceiling. The screens were meticulously installed using a projection throw calculation tool recommended by 3M.
Content design, creation, customisation, scheduling and management are controlled centrally by BLF's communications division. The playlist includes a welcome message, BLF TV commercials, RSS news and weather feeds, time and date, and a Stock Exchange live feed (la bourse). Further informative content relates to BLF products and services, special offers, events, partnerships, corporate social responsibility activities, sponsorships and banking business news.
"This is a great example of a successful digital signage application in banking. BLF understands the power of digital signage as a marketing tool and that customer loyalty is earned with dynamic content that is informative, compelling and up-to-date," said Lloyd Cole, European Marketing Manager, 3M's Optical Systems division. "By the end of 2009, Vikuiti screens will be installed in all BLF branches in Lebanon. 3M will continue to roll out this innovative technology to other customers in Lebanon and throughout the Middle East."