GenXpense personal finance site targets Facebook generation

Source: GenXpense

When it comes to big financial matters, most young people are generally clueless, according to recent personal finance surveys from Junior Achievement and the Jump$tart Coalition.

401K's, investing, credit cards? These are topics many teens and twentysomethings are curious about. However, they're used to the brevity of MySpace, Facebook and YouTube, and rarely have the time or patience to read through pages of text in traditional financial publications. Introducing, an interactive web site offering important tools a young person needs to skillfully manage their finances, now and into the future.

"I wanted to create because of my personal experience with money management," said Matt Cimaglia, President & CEO of GenXpense, Inc. "In your twenties, you're working to become financially independent and don't want to run to your parents with every concern, but you need to make smart decisions." educates users about the latest financial issues through on-demand, video streaming technology. A series of videos, featuring network-quality content, appears the moment users access the site. Featuring people ages 16-34 in dialogue with leaders having various financial expertise, each video tackles important topics such as saving, investing, student loans, taxes, insurance and retirement. is advertiser-supported, featuring rich media and banner advertising that appears throughout the site.

"This concept is unique," says Cimaglia, " is an up-to-the-minute, interactive, financial tool that evolves as the user learns about, implements and reaches their monetary goals. Advertisers are attracted to the site because its target market is people 16-34. We're showing them that as our users grow, so will their financial product needs. will recommend products to users based on criteria they input on the site. We're developing technology so advertisers can track users' financial development and see if they require new financial products." also plans to make content available on a variety of platforms including RSS, mobile, widgets and social media syndication.

"My goals for are for people to leave the site having more financial confidence; an 'I can do that' attitude, and come back wanting to learn more. People at every age need to have a strong handle on their financial future, now more than ever, and can help."

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