ClairMail, the leader in 2-way mobile phone-based customer interaction, today announced the latest release of the ClairMail System that includes a premier mobile web solution optimized for the iPhone.
The iPhone solution includes the comprehensive mobile banking and payments functionality found in ClairMail's traditional mobile web offering - account management, fund transfers, bill payments, ATM/branch locators and more - presented on the iPhone's rich user interface.
ClairMail's highly secure mobile web solution possesses the intelligence to adjust its user interface based on the capability of the mobile device. If a customer accesses the mobile web from an iPhone, for example, the user interface is presented in a style and format appropriate for the iPhone. If a customer accesses the mobile web from a different device, the user interface is presented in a format appropriate for that particular device - all from the same mobile web URL.
"As iPhone use continues to rise, it becomes increasingly important for financial institutions to offer a convenient, secure and easy-to-use mobile banking and payments solution that leverages the rich user interface capabilities of the iPhone," said Joseph Salesky, CEO of ClairMail. "Along with numerous other enhancements in our new release, iPhone optimization will appeal directly to iPhone-owning bank customers, supporting our objective of delivering exceptional consumer adoption and usage for financial institutions."
ClairMail's newest release delivers new features and functional enhancements throughout the ClairMail System. Its latest release introduces functional support for Microsoft SQL Server and for bill pay integration via OFX; in addition, ClairMail provides functional enhancements to its already rich offering in terms of customer support, systems management and reporting.
ClairMail is the first and only solution provider capable of delivering 2-way mobile banking and payments functionality on all mobile phones across all three user interface options -- messaging, mobile web and client applications. On one platform with a single implementation, the ClairMail System seamlessly and securely integrates with a bank's systems of record and provides bank customers with a comprehensive suite of 2-way mobile banking and payment services. The ClairMail System incorporates a powerful Event Engine that can easily handle the potential transaction volumes from banks of any size and deliver real-time, 2-way Actionable Alerts.
"Nearly six out of ten smartphone owners use a browser to conduct mobile banking services, and the Apple iPhone is setting consumer expectations for what a smartphone should look like and be capable of doing," said James Van Dyke, Founder and President of Javelin Research. "Under current market conditions, the browser provides a logical foundation for mobile banking, with text-based services as an obvious complement because they provide a means to send dynamic, real-time alerts."