Advisers can sign up to the free subscription service to receive alerts when changes are triggered to their clients' policies. The data enables advisers to take action to prevent threats to their existing book of business, such as clients cancelling from inception, missing premiums, policy lapses, possible commission clawback and new direct debit instructions being issued. A recent enhancement to the service flags up when clients change their contact details.

Subscribers can choose the frequency that they receive the data reports. Data is provided in .csv format that is easily displayed in an Excel spreadsheet, or can be imported into advisers' back office systems to integrate with their own records.

Steve Young, eBusiness manager at Friends Provident, said: "Our Event Manager retention data service can add a valuable dimension to intermediaries' client relationship management. Clients may not appreciate the full impact of missing a payment or cancelling their policy, and if they haven't sought financial advice it could prove detrimental to their financial planning arrangements. Our alert service ensures that advisers are fully aware of everything that's happening on their Friends Provident book of business and arms them with valuable time and insight to take proactive steps."

The data can support advisers in their fair treatment of customers and provide appropriate evidence to highlight that they are taking some of the necessary steps to keep their clients informed post-sale.

Sheila Harris of Direct Life and Pension Services, commented: "Event Manager works extremely well for us, and it's so simple to use. It enables us to contact our clients without delay to advise them of any changes, and the daily updates mean we are always on top of the situation. It's great to know there is also support at the end of a phone for any technical problems in the unlikely event we need it."