Equifax and IXI form partnership

Source: Equifax

Equifax (NYSE: EFX) and IXI Corporation have formed a partnership in which they will jointly develop solutions powered by leading credit and direct-measured asset data to provide a 360 degree view of a household's financial position.

Equifax and IXI clients will now gain access to segmentation solutions that provide deep insight into a household's financial profile and capacity to pay - a valuable tool in navigating challenging market conditions. With these insights, financial institutions can better segment and target customers to manage risk, drive increased return-on-investment through cross-sell and up- sell opportunities, and more confidently navigate today's uncharted markets.

"Amidst the ongoing credit crisis and fluctuating market environment, financial institutions are under increased pressure to reassess the way they balance consumer risk against the need to achieve greater transparency within their portfolios," said Dann Adams, president, U.S. Information Solutions, Equifax. "The combined strength of IXI's industry-leading asset data and Equifax's superior credit data and technology gives financial institutions a deeper view of their customers - enabling them to respond to market demands and make better, more profitable decisions."

Currently, financial institutions leverage Equifax credit data, technology and analytics to assess and respond to consumer requests for credit, which gives them information on a customer's propensity to pay. At the same time, financial companies rely on IXI and its proprietary database of nearly $10 trillion in direct-measured assets, to give them information on a customer's ability to pay. Through the Equifax and IXI partnership, financial institutions can determine a customer's likelihood to pay - a powerful tool to help firms strengthen their marketing efforts while improving risk management and protecting their assets.

"This unique collaboration will redefine financial services marketing," said Tom Dailey, president and chief executive officer, IXI Corporation. "Our Member-Firms rely on IXI for breakthrough solutions utilizing our proprietary asset data, and discretionary spending and income measures. Together with Equifax, we will drive new financial decisioning that mitigates risk by offering wealth assessments that include credit capacity and ability to pay portions of the financial wallet."

Financial institutions will gain access to a range of superior data and tools that further help them make better decisions. The new solutions will link measures of a household's credit with IXI's proven ZIP+4 based average assets and investment tendency measures in order to enable firms to achieve a better understanding of their customers' financial position.

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