The solution was sold and is being implemented by Banqsoft, one of StreamServe's key systems integrators for the Nordic financial services market.

StreamServe Persuasion, an EDP solution, will enable Santander Consumer Bank to take information from its back-end enterprise applications (ERP, CRM, SCM and legacy systems) and transform it into business correspondence that acts as a dynamic and personalized marketing vehicle for cross-sell, up-sell and brand building. By presenting a persuasive, consistent and personalized experience across all communication channels, StreamServe Persuasion will enable Santander to enhance further the value of its customer relationships. StreamStudio Composer, a key component of Persuasion, will allow anyone at Santander with editing privileges to add, edit or remove text from already designed documents, so that last-minute changes can be made at will.

"For years, StreamServe's solutions have enabled us to extend the value of the data existing within our enterprise systems to deliver highly-customized information on the documents delivered to our customers," said Geir V. Berglind, CTO, Santander Nordic. "By upgrading to StreamServe Persuasion, we are moving to a single platform that will allow us to take advantage of Composer's friendly user interface to more easily add marketing messages to our customer correspondence and invoices. With this upgrade, we expect to improve our customer relations further and lessen our dependency on IT."

"Businesses worldwide have come to depend on StreamServe for simplifying the way in which they compose, manage and deliver highly-personalized documents, regardless of whether they are delivered on paper or by electronic means," said Dennis Ladd, president and CEO of StreamServe. "We are pleased that Santander Consumer Bank has chosen to expand their use of StreamServe's solutions, and believe that their upgrade to StreamServe Persuasion demonstrates the value that they have received by using our earlier solutions. We are also grateful to our partners at Banqsoft for their implementation of our integrated solution and look forward to working with them on future agreements."