Marketcetera names Brian Roberti head of sales

Source: Marketcetera

Marketcetera, the leader in open source platforms for automated trading, today named veteran financial services executive, Brian Roberti, as Head of Sales.

With an extensive track record in sales and business development for the financial services markets, Roberti will have global sales and revenue responsibility for clients and prospects. Based in Marketcetera's New York City office, Roberti will report directly to CEO Graham Miller.

"Marketcetera has a growing client and prospect base that includes hedge funds, liquidity venues, brokerage firms and other financial services institutions headquartered in New York and in the UK," said Graham Miller, CEO. "In order to continue scaling to meet the demands of these companies, we needed a sales executive with a proven track record on Wall Street and a deep understanding of trading technologies. Brian has the experience, relationships and the depth of knowledge to exceed client expectations and cultivate new opportunities for us in this marketplace."

As head of sales for EdgeTrade, an agency-only broker and provider of electronic trading and execution services for financial institutions, Roberti directed sales efforts that drove dramatic revenue growth and led to the company's purchase by Knight Capital in January 2008. Working closely with the CEO and CTO of Advent Software, a leading provider of investment management software for financial institutions, Roberti developed and directed the initial sales team that sold Geneva, Advent's global investment management and accounting solution, to early adopters and established it as a huge growth engine for the company. As head of strategic partnerships and accounts, Roberti directed the firm's strategic relationships with Merrill Lynch, SEI Investments, SunGard and others. Prior to Advent Software, Roberti served in IBM's Wall Street practice where he managed global account teams servicing large sell-side institutions.

"The current turmoil in the financial markets has created new opportunities for both technology providers and financial institutions," Roberti said. "Agility is paramount for today's financial firms to navigate effectively-not just in day-to-day operations, but right down to the challenge of best execution, which is often determined in milliseconds. This demands that the financial firms must be able to rapidly test and deploy their trading strategies to become-and to remain-competitive. Providing a flexible, cost-effective open source solution will deliver tremendous value to these market participants. It is an opportunity that I am extremely enthusiastic about."

Roberti holds a BS in Mathematics from the State University of New York in Albany and NASD/FINRA Series 7, 63 and 24 licenses, and he resides in New York City.

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